This is a TV Ident for a ficticious channel called "Sumit". A channel for people who want to aim at the top and be the best. the ident illustrates the channel's ethos: with someone climbing stairs and turning to gold as he's reaching the top. The whole set then turns into props, as if the whole thing was just in a kid's head.

Collaboration project with:
Pablo Jones Soler,
Magnus Lenneskog,
Lucas Gloppe.

-- Sound Design - Magnus Lenneskog